This gives you access to detailed analytics and engagement features, which let you interact with your audience directly from Buffer. While Buffer's free plan is good enough for small businesses to line up a week or so's worth of posts, if you want a more complete social media management solution or to control more than three social media accounts at once, you'll need to pay $6/month per social channel for the Essentials plan. Free users can connect up to three social accounts, including Facebook Pages and groups, though you're limited to scheduling 10 posts for each channel. It now supports Facebook, Twitter, LinkedIn, Instagram, TikTok, and Pinterest, as well as Google My Business Pages. I've been covering tech for over a decade and updating this list for the past three years, so I've spent dozens of hours exploring social media marketing software. After putting them through their paces, comparing the features and user experience they offer against other similarly priced apps, and generally assessing how good (or bad) they are to use, these six social media planning tools are the ones I think will be the best fit for the majority of businesses.ĭead simple scheduling for all your social media accountsĭecent free tier and per-channel pricing keeps costs low for small businessesīuffer has a history of changing up its pricing and features quite drasticallyīuffer is one of the longest-running social media tools aimed primarily at scheduling posts, although it's gone through multiple updates, shifts, and iterations to keep up with the times. The best social media management app for you will be the one that best fits your needs and price point. With all social media software limited to offering the same kind of features, high prices need to be justified with additional features, stellar customer support, and team and collaboration tools.Įvery tool I tested has a free trial-and sometimes even a free plan-so don't be afraid to dive in and try them out. For enterprise apps, I required social monitoring where they could watch Twitter for posts about your business, or even your competitors.Ĭost-effectiveness. The more expensive the app, the more powerful the analytics I required-at least until they hit the limit of what the social media apps offer. (Access to your social media inboxes so you could reply to customers was a bonus, but not required.)ĭetailed analytics on how your posts do. Powerful scheduling tools, so you could batch your social media posts at the start of the week or month, and then just let them run. Support for multiple social networks, including Facebook, Twitter, Instagram, and TikTok at the very least. The goal here is to manage all social networks in one app. They generally make managing your business's social media presence easy and efficient. Still, there are some key features that the top social media managers have that set them apart. There's no social media management platform that can post directly to a personal Instagram profile or reply to comments on someone else's Facebook Page posts. When it comes to the best social media manager software, then, don't expect wild standout features related to particular social networks. Twitter, for example, gives a totally different set of analytics data than Facebook, while Instagram is different to post to than YouTube. This means that not only do most social media scheduling tools offer very similar features, but those features vary between the social networks they support. The problem with social media management software is that it all has the same limits: the features the various social networks give it access to. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
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